Essential
$1,200a month
A steady trickle of new angles for one account.
- Monthly videos
- 5
- Creators
- 2
- Suggested ad spend
- $10K+
- Monthly subscription
- $1,200
Stop thescrll.Book the job.
We make short videos for service-based businesses like HVAC, roofing, plumbing, internet and software. Real people explain what you do, we handle the edit, and you get ads that are ready to run.
Ads people
actually watch.
Myth busters, warning signs, quick fixes, side-by-side comparisons. Every video gets its own angle, so your ads never feel like reruns.
no studio. no crew. no shoot day.
Myth
Closing vents does not save you money.
HVAC · Myth buster
Warning signs
3 signs your roof is quietly failing.
Roofing · Warning signs
Problem / fix
Slow drain? Here's what's actually going on.
Plumbing · Problem / fix
Comparison
Fiber vs cable in 30 seconds.
Internet · Comparison
Example formats, not real client videos.
Why it works.
Paid social is tough when you sell a service. Here's why creator videos help.
Ads get tired fast
The hook that crushed it in week one is usually stale by week four. What keeps ads working is a steady supply of fresh angles — not the same video re-cut over and over.
There's nothing to unbox
You can't hold a furnace tune-up in your hand. When there's no product to show, a real person explaining it simply is the most convincing thing you can put in front of someone.
People skip ads, not people
Anything that looks like a commercial gets scrolled past. A person talking to camera feels like the rest of the feed, so people actually stop and listen.
How it
works.
You give us the details. We handle the rest.
yes, you can do this from your desk.
- 01
Brief
You tell us what you offer and what you can promise. We turn that into angles and hooks worth testing.
- 02
Cast
We pair you with creators who suit your brand and your customers, so it feels natural on camera.
- 03
Film
Creators film at home, straight to camera. There's no studio to book and no shoot day for you to plan around.
- 04
Deliver
You get finished videos with motion graphics, animated captions and sound, sized for Meta, TikTok and YouTube.
Field Kit · smart glasses POV
Your real trucks.
Your real jobs.
Zero camera crews.
A creator at home can explain a clogged drain. They can't show your guy under the actual sink, or up on the actual roof. And nobody wants a film crew tracking mud through a customer's house. So your techs wear the camera.
they're already on the job. just tap and keep working.
- 01
We ship the glasses
Your lead tech gets a pair of Meta smart glasses, already set up. Open the box, put them on, done.
- 02
They tap to record
Hands-free, eye-level 1080p vertical footage while they work — finding the problem, pulling the part, showing the fix.
- 03
We build the ad
A Thumb Riot creator delivers the hook. Your tech's POV is the proof. We finish it with animated graphics and sound.
Simple monthly plans.
Pick the one that fits your ad budget. Moving up gets you more videos, more creators and more ideas to test.
Growth
$2,850a month
Enough volume to test hooks properly and keep feeds fed.
- Monthly videos
- 10
- Creators
- 3–4
- Suggested ad spend
- $25K+
- Monthly subscription
- $2,850
Scale
$4,200a month
Multiple creators, multiple angles, running side by side.
- Monthly videos
- 15
- Creators
- 4–6
- Suggested ad spend
- $50K+
- Monthly subscription
- $4,200
- Meta smart glasses shipped to your door
- A one-page filming cheat sheet for your techs
- A direct upload link — no apps, no logins
- Yours to keep forever
- Plugs into any plan
Every plan includes
- Briefs you approve before anyone films
- A fresh hook and angle on every video
- Full editing — motion graphics, captions, sound
- Files ready for Meta, TikTok and YouTube
- Real people, honest claims — no fake reviews
Suggested ad spend is roughly what it takes to see results at each level. It goes to the ad platform, not to us.
You'd work with us as a client, not an agency of record, and you'll see full terms before signing. Plans and pricing can change, but if you're already working with us we'll always give you notice first.
Questions, answered.
Something we missed? Just ask — a real person reads every message.
Do you run the ads?
No, we stick to the videos. Your team or your ad agency runs the campaigns, and we hand over files that are ready to upload.
What do you need from us?
Just the basics: what you sell, any current offer, what you can and can't claim, and someone who can approve briefs. That's it.
Can these run as paid ads?
Yep — that's what they're made for. We'll walk you through the usage terms, including how creators' faces and voices can be used, before you sign anything.
Why the suggested ad spend?
Great videos still need eyeballs. Those numbers are roughly what it takes to get real results at each level. That money goes to the ad platform, not to us.
What if an angle isn't working?
We try a new one. That's the whole point of a monthly plan — you're never stuck with one idea.
Let's talk.
Tell us a bit about your business. We'll get back to you with a few video ideas and the plan we think fits.
about a minute. no pitch deck required.
Ready to start a riot?
Send us a note and we'll share the first few videos we'd make for you.
Get in touch